KBIRD.ai Visual Identity Guide
Logo concepts, color palette, and usage guidelines
Quick Reference
| Logo Direction | Best For | Obsidian Link | Status |
|---|---|---|---|
| Vector K (Minimalist) | App icon, tech docs, favicon | ![[logo-vector-k.png]] | ⬜ Generate |
| Neural Feather (Biological) | Book cover, research, “evidence” | ![[logo-neural-feather.png]] | ⬜ Generate |
| Ellipse of Us (Civic) | Facebook, community outreach | ![[logo-ellipse-of-us.png]] | ⬜ Generate |
| K-Bird (Mascot) | App splash, merch, ARG | ![[logo-k-bird.png]] | ⬜ Generate |
| Threshold (Convergent) | Book cover primary, prints | ![[logo-threshold.png]] | ⬜ Generate |
Color Palette
Primary Colors
| Color | Hex | Usage |
|---|---|---|
| Deep Indigo | #1a1a4e | Primary brand color, backgrounds |
| Electric Cyan | #00d4ff | Accents, links, highlights |
| Neural Purple | #6a1b9a | Secondary accent, thought/cognition |
Secondary Colors
| Color | Hex | Usage |
|---|---|---|
| Seedeater Green | #7cb342 | Organic/biological contexts |
| Wing Blue | #1565c0 | Trust, civic, professional |
| Nebraska Wheat | #d4a574 | Community, warmth, local |
| Soil Brown | #5d4037 | Grounded, stable, civic |
Functional Colors
| Color | Hex | Usage |
|---|---|---|
| Paper White | #fafafa | Backgrounds, readability |
| Shadow Black | #0d0d0d | Contrast, dark mode |
| Glitch Magenta | #ff00ff | Easter eggs, ARG elements |
Typography
Primary: JetBrains Mono
- Use: Code, technical content, UI elements
- Why: Signals technical credibility, developer-friendly
Secondary: Crimson Pro
- Use: Long-form text, book content, research
- Why: Academic credibility, readable, serious
Tertiary: Inter
- Use: UI, web content, community materials
- Why: Friendly, modern, accessible
Display: Custom (TBD)
- Use: Logo wordmark, headlines
- Note: May need custom type treatment
Logo Usage Guidelines
Clear Space
- Minimum clear space around logo: equal to the height of the K
- Don’t crowd the logo with other elements
Minimum Size
- Digital: 32px height minimum
- Print: 0.5 inch height minimum
Backgrounds
- Dark backgrounds: Use Vector K or Threshold (white/light variants)
- Light backgrounds: Use Neural Feather or K-Bird (full color)
- Complex backgrounds: Use Vector K with container shape
What NOT to Do
- Don’t stretch or distort
- Don’t change colors outside approved palette
- Don’t add effects (drop shadows, bevels) unless specified
- Don’t place on busy backgrounds without contrast
Image Generation Checklist
Step 1: Generate Logo Variations
- Vector K (3-4 variations)
- Neural Feather (3-4 variations)
- Ellipse of Us (3-4 variations)
- K-Bird (3-4 variations)
- Threshold (3-4 variations)
Step 2: Select Final Versions
- Choose best Vector K
- Choose best Neural Feather
- Choose best Ellipse of Us
- Choose best K-Bird
- Choose best Threshold
Step 3: Generate Supporting Assets
- Social media header (1500x500)
- App icon (square, rounded corners)
- Favicon (32x32 PNG)
- Book cover mockup (6x9 ratio)
Step 4: Save to Attachments
/Users/nosos/Nosos/Attachments/
├── logo-vector-k.png
├── logo-neural-feather.png
├── logo-ellipse-of-us.png
├── logo-k-bird.png
├── logo-threshold.png
├── social-header.png
├── app-icon.png
├── favicon.png
└── book-cover.png
Step 5: Verify in Obsidian
- All images display correctly
- Links resolve properly
- Images look good in both light and dark mode
Prompts Location
All detailed image generation prompts are in:
KBIRD_Logo_Image_Generation_Prompts.md
Includes prompts for:
- DALL-E 3
- Midjourney v6
- Additional assets (social headers, icons, etc.)
Usage by Context
Amazon Book Cover
Primary: The Threshold (mysterious, literary) Alternative: Neural Feather (scientific, approachable)
bioRxiv Paper
Use: Vector K (technical, credible) Placement: Header, alongside title
Kbird.ai Website
Hero: Threshold or Vector K Footer: Simplified Vector K Favicon: Vector K convergence point only
Facebook Page
Profile: K-Bird (friendly, recognizable) Cover: Ellipse of Us (community-focused)
Business Cards
Front: Vector K + tagline Back: Contact info + Neural Feather watermark
Merchandise (T-shirts, etc.)
Primary: K-Bird (wearable, fun) Limited: Threshold (for “insiders”)
The 🤓 Filter
Remember: The brand should attract the curious and repel the passive.
Visible to those who know to look:
- The K in the negative space
- The feather in the neural network
- The threshold viewing angle
Invisible to casual observers:
- Just a tech logo
- Just a bird illustration
- Just an abstract shape
The brand works on multiple levels. Design for depth.
Generate the images. Choose with intuition. The right logo will feel like it already existed. 🎨